Reinvention isn’t a risk. Staying the same is.

Bob Dylan didn’t ask for permission to evolve.

He built his career on reinvention — folk singer to rockstar, poet to preacher. He never let the world decide who he should be. He changed before people were ready. And yet, decades later, his legacy endures.

Watching The Complete Unknown, the latest film about Dylan, I couldn’t help but see the parallels between his fearless evolution and what it takes to thrive in entrepreneurship today.

Because in business, as in music, the only way to stay relevant is to keep evolving.

And today, we have a secret weapon Dylan never did: AI.

AI isn’t just another trend — it’s an enabler of reinvention. It helps entrepreneurs adapt faster, test ideas quickly, and amplify their impact without burning out. The entrepreneurs who embrace it, much like Dylan embraced new sounds and genres, will be the ones who thrive.

A few takeaways on entrepreneurship and AI, inspired by the movie:

1. Reinvention isn’t optional. It’s everything.

Dylan went electric at the Newport Folk Festival in 1965, and the crowd was furious. Fans booed. Critics called him a sellout.