Interview: Ayesha Mustafa, corporate woman turned enterpreneur, mum to a 9-year old

Abha Malpani Naismith
9 min readMar 13, 2024

“There is no formula to be a great entrepreneur and to be a great mum. It’s so unique to everybody”

I haven’t done one of these in a while, and never have I posted my candid video chats with the mums I interview.

So here goes!

This issue of Working Mum Wisdom interviews Ayesha Mustafa, corporate woman turned entrepreneur and mum to a 9-year old.

Also, it’s a special interview because Ayesha and I used to work together, maybe 15 years ago!

Thanks to the internet and me always on the look out to speak to inspiring mums, we reconnected for this interview and also met up in Dubai!

I love my newsletter for connecting me to incredible women, and giving me the opportunity to tell their story.

Me and Ayesha (R2L)

Me and Ayesha, earlier this year catching up after over 15 years!

In this interview, we talk about Ayesha’s multiple career transitions that lead her into entrepreneurship; her start-up ventures and what she has learned from them; the launch of her current sustainable fashion brand Everyday Phenomenal and of course, being a mother.

Meet Ayesha Mustafa…



Abha Malpani Naismith

Communications professional. Digital strategist. Writer. Mum. AI enthusiast. Newsletter for working mums.