Exploring what it means to have a 10x mindset

Abha Malpani Naismith
4 min readApr 16, 2024

Ever since I decided to go all in on my mission to help mums embrace new technology and make their first dollar online, every day has been a rollercoaster of emotions.

Every day I have felt out of my comfort zone.

Every day I have wondered wtf am I doing.

Every day imposter syndrome hovers over me.

But somehow, I have mustered the inner strength to ignore these feelings, and do it anyway.

Since January 2024, when I stopped taking on freelance work, I have been averaging $1300 in revenue per month.

This is without any systems in place.

Without a product suite.

My email list has grown by 333 subscribers, making it a total of 1047 people who choose to receive my emails (you :).

These numbers give me confidence.

But they are also small, so it scares me and doubt takes over.

Learning about 10x

It unnerves me to think about the growth I need to make this venture sustainable for me.

I need to at least 10x these numbers.

10x filters-out literally everything that isn’t 10x, which is most things in your life.



Abha Malpani Naismith

Communications professional. Digital strategist. Writer. Mum. AI enthusiast. Newsletter for working mums.