Best generative AI tools for writers to start with

Abha Malpani Naismith
4 min readJul 23, 2023


Photo by Antoni Shkraba,

Generative AI is changing the way we communicate, write and create content in general. If we don’t learn to work with it, I believe we won’t be able to match the speed and quality of the work of those who do.

If you do a google search for ‘best AI tools for writers’, there are 653 million search results. It’s overwhelming and confusing, and frustrating.

Pick a tool that you like the sound of and you find it’s only a 7–14 day trial after which you need to pay $40–250 dollars per month to continue using it. Needless to say you don’t want to spend that to learn if you like a tool, and 14 days isn’t enough to understand the best way to use the tool.

I’ve been playing with generative AI tools for a while now, and here are the ones I find most useful and a great place to begin your experimentation with generative AI.

Chat GPT is free and easy to use. If you haven’t started using any generative AI tools, spend a day or so playing around with Chat GPT, it’s an enjoyable way to get an idea of the potential that it can offer. However, I don’t find it the best tool to use to do any writing or content creation work.


Why use: Play!

Who should use: Anyone just starting out, to get an idea of generative AI’s potential.

Cost: Free

I absolutely LOVE Notion. For many reasons. It is a fantastic tool for project management, note-taking, filing articles, organizing your work; and has a really good AI tool inbuilt so you don’t have to go out of the platform to use AI for any of your work.

For example, I am writing this now in Notion, I just need to press the space bar and the AI tool will ask me what I need help with and do it for me. Whether it’s organizing my work, or checking my grammar or improving my writing, or writing a first draft!

Notion is free to use; and its AI tool gives you 20 prompts to play with for free too. After that, you can use the tool for as little has $10 per month.


Why use: Project and task management, note taking, AI assistant and AI writing tool all in one.

Who should use: As a writer or journalist starting out with generative AI this is the only tool you need.

Cost: Free with 20 AI prompts. $10 per month for AI tool.

  • Jasper: Jasper is the first tool I started with, and paid a whopping $500 for a year’s subscription, plus $20 per month for Jasper Art. If you work in marketing, PR or any type of brand related content creation, Jasper is a better tool to use purely because it is built to be a marketers assistant. Jasper Art, honestly not so great. Most the images it creates for me seem distorted but that could be my poor prompts.


Why use: All things marketing related are covered. 50+ templates, brand voice integration, unlimited prompts, browser extension. If you work in communications or marketing, this tool will help you speed up your work x 3 times in my opinion.

Who should use: Marketing and communications professionals, for personal use.

Cost: $40 per month for Jasper AI (without Jasper Art). If you have small team, for $99 per month, 3 people can access it.

  • Content At Scale: As a communications and PR professional looking to better my output, I recently came across Content At Scale, a tool I found via Julia McCoy, who is a content hacker and now the President of Content At Scale!

I’ve spent a lot of time researching the tool and find it mind blowing what it can do, especially for a PR, communications or marketing agency. And that’s the reason it was built, to scale content marketing services. If you work at an agency or in the communications department at a company, this is the tool to deploy for your team.


Why use: An excellent tool for a PR, marketing or communications agency (or department), or even a startup, to deploy if they are looking to scale their content marketing output. It can create high-quality AI SEO content at scale and is built to meet Google’s EEAT requirements. It has extraordinary capability to generate research-backed long-form posts in minutes from a keyword.

Who should use: Deploy in your company for use by a team, to scale the team’s work. Companies, agencies and startups.

Cost: Plans start at $250 per month; cheaper than hiring a full-time resource!

This post contains affiliate links. If you buy through these links, I will receive a small commission, at no extra cost to you, of course. I only recommend products I’ve tried, researched, or use and love myself.



Abha Malpani Naismith

Communications professional. Digital strategist. Writer. Mum. AI enthusiast. Newsletter for working mums.